━━ THE SALOCIN GROUP
Shaping the next era of data
and technology in
marketing
━━ OUR MISSION
The Salocin Group is a data-powered marketing services group, headed by Nick Dixon, a marketing services entrepreneur with over 37 years’ experience.
Our mission is to make a measurable difference to our clients, colleagues, and community, through the ethical use of data and technology in marketing.
In November 2021, with the backing of the private equity firm NVM, Salocin purchased Edit, one of the UK’s leading data science, CRM and martech specialists from Kin+Carta plc., further enhancing our credentials as a leading ‘five pillar’ marketing group.
━━ THE FIVE PILLARS
Systems integration and marketing automation
World-class expertise across a range of marketing automation platforms to deliver an integrated approach to marketing communications. We create an integrated approach to data and technology, allowing our clients to shape the ftuure of personalised, targeted marketing.
Customer experience and CRM
Combining data, technology, planning and communications to deliver revenue dricing activity, designed to grow value at every stage of the customer lifecycle.
Analytics & Insight
We help brands get closer to their customers through advanced machine learning and artificial intelligence technologies that are able to build upon our strength in the management of big, complex data sources.
Creative Content Development
Dynamic content and personalisation at scale and at pace, delivered across multiple channels and platforms. Targeting driven by our data and insight capabilities and executed using best in class marekting technologies.
Marketing Optimisation and Media
Data driven media planning, buying and attribution, designed to deliver long term, profitable acquisition of the right customers across digital and physical channels.
━━ NEWS
Edit & Join the Dots, Part of The Salocin Group, Earn BCorp Certification
The Salocin Group are pleased to announce that Edit & Join the Dots have achieved B Corp certification, joining the ranks of a select few businesses to achieve the certification in the UK. Certified B Corporations are business that have completed a rigorous...
The Salocin Group and Edit Strengthen Senior Team with Industry Veteran, J Cromack
The Salocin Group and Edit are pleased to announce J Cromack's appointment to his new role as Executive Director, Innovation, Partnerships and Privacy, at Edit. J will also take up a board position at parent company, The Salocin Group. J has accumulated over 30-years'...
The Salocin Group Launches New Media Agency, Join the Dots
Following the sale of the customer data specialist business, Edit, to The Salocin Group in November 2021, Edit’s media team has been relaunched as a stand-alone media agency named Join the Dots. This is part of a series of moves to facilitate the building of a data...
━━ COMPANY VALUES
Clients
We exist to help clients realise measureable and sustainable profit from their investments in data and marketing technology
Colleagues
We focus on creating a supportive and positive environment that offers growth and development to everybody
Communities
We believe that we have a duty to act responsibly and create a positive impact for prople and the environment
Nick Dixon
Executive Chairman & CEO - Edit
Stuart Fenlon
Finance Director - Edit
Mike Dodds
Advisory Board Director
J Cromack
Chief Growth Officer - Edit