Shaping the next era of data

and technology in



The Salocin Group is a data-powered marketing services group, headed by Nick Dixon, a marketing services entrepreneur with over 37 years’ experience.

Our mission is to make a measurable difference to our clients, colleagues, and community, through the ethical use of data and technology in marketing.

In November 2021, with the backing of the private equity firm NVM, Salocin purchased Edit, one of the UK’s leading data science, CRM and martech specialists from Kin+Carta plc., further enhancing our credentials as a leading ‘five pillar’ marketing group.


Systems integration and marketing automation

World-class expertise across a range of marketing automation platforms to deliver an integrated approach to marketing communications. We create an integrated approach to data and technology, allowing our clients to shape the future of personalised, targeted marketing.

Customer experience and CRM

Combining data, technology, planning and communications to deliver revenue pricing activity, designed to grow value at every stage of the customer lifecycle.

Analytics & Insight

We help brands get closer to their customers through advanced machine learning and artificial intelligence technologies that are able to build upon our strength in the management of big, complex data sources.

Creative Content Development

Dynamic content and personalisation at scale and at pace, delivered across multiple channels and platforms. Targeting driven by our data and insight capabilities and executed using best in class marketing technologies.

Marketing Optimisation and Media

Data driven media planning, buying and attribution, designed to deliver long term, profitable acquisition of the right customers across digital and physical channels.


The Salocin Group Launches New Media Agency, Join the Dots

The Salocin Group Launches New Media Agency, Join the Dots

Following the sale of the customer data specialist business, Edit, to The Salocin Group in November 2021, Edit’s media team has been relaunched as a stand-alone media agency named Join the Dots. This is part of a series of moves to facilitate the building of a data...



We exist to help clients realise measureable and sustainable profit from their investments in data and marketing technology


We focus on creating a supportive and positive environment that offers growth and development to everybody


We believe that we have a duty to act responsibly and create a positive impact for prople and the environment

Nick Dixon

Nick Dixon

Executive Chairman & CEO - Edit

Stuart Fenlon

Stuart Fenlon

Finance Director - Edit

Mike Dodds

Mike Dodds

Advisory Board Director

J Cromack

J Cromack

Chief Growth Officer - Edit

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