About us
Our beliefs
The AI revolution is leaving brands behind
Disruption demands agility, flexibility and foresight
What you get out of a Modern Data Platform is only as good as the data you feed it
The new target standard of customer experience is ‘human’
Connected customer experiences need to perfectly align data, technology and brand
A true focus on the future helps business be better
Our team
Nick Dixon
Chief Executive Officer
J Cromack
Chief Growth Officer
Stuart Fenlon
Chief Financial Officer
Alex Keep
Operations Director
Janet Snedden
Principal Consultant
Matt Wills
Managing Partner – Edit/Wood for Trees
Ben Briggs
Managing Partner – Join the Dots
Knowledge hub
Top tips for marketers – how to make martech work for you
Let’s face it – embracing new marketing technology (martech) and data capabilities can feel overwhelming. But it doesn’t have to be! Here’s a short guide to help you make the most of your martech investments while steering clear of common missteps. The kettle...
Creating customer connection through AI
We love it when a sturdy piece of research confirms our stance. Out of the five trends the Zendesk CX Trends 2025 report outlines, three are centred around personal, meaningful interactions. At Salocin Group, that’s kind of our thing. We believe –...
Ready to dive into AI? Get your ducks in a row first
Line up those ducks! Before you hit ‘go’ on your AI dreams, there are a few questions you need ask yourself—and trust us, answering them is key. Think of it as the groundwork for a solid AI foundation, so you don’t end up with regrets, wasted cash and an ‘uh-oh, what...
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