About us

Our beliefs

The AI revolution is leaving brands behind

Disruption demands agility, flexibility and foresight

What you get out of a Modern Data Platform is only as good as the data you feed it

The new target standard of customer experience is ‘human’

Connected customer experiences need to perfectly align data, technology and brand

A true focus on the future helps business be better

Our team

Nick Dixon

Nick Dixon

Chief Executive Officer

J Cromack

J Cromack

Chief Growth Officer

Stuart Fenlon

Stuart Fenlon

Chief Financial Officer

Alex Keep

Alex Keep

Operations Director

Janet Snedden

Janet Snedden

Principal Consultant

Matt Wills

Matt Wills

Managing Partner – Edit/Wood for Trees

Ben Briggs

Ben Briggs

Managing Partner – Join the Dots

Knowledge hub

Top tips for marketers – how to make martech work for you 

Top tips for marketers – how to make martech work for you 

Let’s face it – embracing new marketing technology (martech) and data capabilities can feel overwhelming. But it doesn’t have to be! Here’s a short guide to help you make the most of your martech investments while steering clear of common missteps.  The kettle...

Creating customer connection through AI 

Creating customer connection through AI 

We love it when a sturdy piece of research confirms our stance.   Out of the five trends the Zendesk CX Trends 2025 report outlines, three are centred around personal, meaningful interactions.  At Salocin Group, that’s kind of our thing. We believe –...

Ready to dive into AI? Get your ducks in a row first  

Ready to dive into AI? Get your ducks in a row first  

Line up those ducks! Before you hit ‘go’ on your AI dreams, there are a few questions you need ask yourself—and trust us, answering them is key. Think of it as the groundwork for a solid AI foundation, so you don’t end up with regrets, wasted cash and an ‘uh-oh, what...

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