About us
Our beliefs
The AI revolution is leaving brands behind
Disruption demands agility, flexibility and foresight
What you get out of a Modern Data Platform is only as good as the data you feed it
The new target standard of customer experience is ‘human’
Connected customer experiences need to perfectly align data, technology and brand
A true focus on the future helps business be better
Our team
Nick Dixon
Chief Executive Officer
J Cromack
Chief Growth Officer
Stuart Fenlon
Chief Financial Officer
Alex Keep
Operations Director
Janet Snedden
Principal Consultant
Matt Wills
Managing Partner – Edit/Wood for Trees
Ben Briggs
Managing Partner – Join the Dots
Knowledge hub
Unifying the customer journey: The foundation of connected customer experience
You’ve heard it before, but connected customer experience (CCX) isn’t just a buzzword, it can be a real gamechanger. It’s about creating seamless, personalised interactions by breaking down silos between marketing, sales, and service teams. No more disjointed customer...
Salocin Group celebrates International Women’s Day 2025
International Women’s Day (IWD) 2025 (8 March) is a global call to accelerate action towards gender equality. This year’s theme urges individuals, businesses and communities to move beyond awareness and drive meaningful change. While progress has been made, achieving...
The future of customer engagement: DMA’s key trends
We’re always interested in a new Data & Marketing Association (DMA) UK report, and last week they released their 2025 Customer Engagement Future Trends Report. Their research was conducted in September-October 2024 via an online survey of 320...
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