Our client – a top-ranked, world-renowned business school – has a long history and is known for its academic excellence and focus on innovation. But even the best need to evolve. Facing growing competition, our client realised their marketing operations needed an upgrade – fast.
One platform to rule them all
The school’s marketing teams were juggling multiple tools like ClickDimensions and HubSpot, leading to inefficiencies and inconsistent processes. To sharpen their game, they decided to consolidate everything under a unified Microsoft technology stack – creating a Modern Data Platform. They wanted to:
- Streamline operations by using one platform to reduce complexity and save time
- Empower teams by giving marketing more independence from IT
- Gain an edge by boosting lead generation and student engagement
- Improve collaboration by connecting tools for a seamless experience across the student journey
Four steps to success
We partnered with the school to make this transformation happen, tackling the project in four key steps:
- Goal alignment: We held goal framing workshops with marketing and IT teams to unify objectives.
- Journey redesign: We mapped out better student experiences using Microsoft applications using Customer Insights Journeys.
- Expert support: We guided the teams on best practice for a smooth, compliant implementation.
- Tailored training: We created customised programmes for IT, marketing
,and occasional users too.
Early wins
While the journey’s not over, the results so far are promising:
- Better teamwork – marketing and IT are working together like never before
- Increased efficiency – teams now execute and manage campaigns independently, cutting delays
- Stronger foundations – a scalable platform is in place for future innovations
- Connected student experience – optimised journeys aimed at prospective and existing students
With a solid start and ongoing support, our client is well on its way to mastering its marketing strategy and staying ahead in the competitive higher education market.
