Edit
Contact us
Salocin Group Leaders in data and AI-enabled connected customer experiences
Edit Engineers of connected customer experiences
Join the Dots Independent, data-led media thinking for sustainable growth
Wood for Trees Optimisers of future fundraising performance
  • Home
  • Our services
    • Cloud solutions
    • Data science
    • Modern Data Platform
    • Privacy and AI compliance
  • Our partners
    • Microsoft
    • Apteco
    • Salesforce
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • About Salocin Group
    • Careers
  • Contact Salocin Group
  • Home
  • Who we are
    • B Corp
    • Careers
  • Our work
  • What we do
    • Intelligent data
    • Marketing technology
    • Transformational CRM
    • Our technology partners
    • Privacy review
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • Contact Edit
  • Home
  • Broadcast media
  • Digital media
  • Print
    • Direct mail
  • Data
    • Our work with Herdify
    • EPiC
  • Media agency
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • About Join the Dots
    • Careers
  • Contact Join the Dots
  • Home
  • Services
    • Actionable insight
    • Data discovery
    • Data engineering
    • Data hygiene
    • Privacy review
  • Products
    • InsightHub
    • Apteco
    • Microsoft
    • Data management
    • Consent and preference management
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • About Wood for Trees
    • Operating principles
    • Careers
  • Contact Wood for Trees
Blog

Advancing Altruism: Using Data to Help Non-Profits Thrive

By Edit | 12 Aug 2021

The last 18 months have been a particularly challenging time for charities. Traditional revenue streams – everything from cake sales to sponsored runs, have been put on hold.  

But even without Covid-19 the donor landscape is changing, traditional methods of fundraising no longer have the same reach, and donor’s expectations are greater than ever. 

A Microsoft survey showed that 76% of charity supporters expected non-profits to be more efficient in fundraising than they were 10 years ago, 

But with these challenges come opportunities, technology allows non-profits to access data that sheds light on donor preferences and behaviours like never before. The same survey indicated that 86% of respondents were more likely to support a non-profit if they were seen to be using technology to run its campaigns. 

Edit, in conjunction with Microsoft, explore this and other current challenges facing the non-profit sector and look at how charities can increase their revenue and donations in their latest report, Advancing Altruism: Using Data to Help Non-Profits Thrive.  

Featuring contributions by Ha Cole, CTO Tech for Social Impact at Microsoft, and from Edit, Gary Arnold, Strategic Consulting Director, Holly Payet, Strategist, Mark Dallimore, Director of Data Science, and Ben Briggs, Media Director.  

Download it here  

Share this

  • Email
  • WhatsApp
  • LinkedIn
  • Facebook
  • X (Twitter)

More insights

AI isn’t going to take your job (unless you really want it to) 
Blog

AI isn’t going to take your job (unless you really want it to) 

By Edit | 18 Jun 2024
Customer relationship marketing: How generative AI is revolutionising engagement  
Blog

Customer relationship marketing: How generative AI is revolutionising engagement  

By Edit | 4 Apr 2024
Personalisation as a process
Blog

Personalisation as a process

By Edit | 8 Mar 2024
  • Privacy policy
  • Cookie policy
  • Ts&Cs
  • Report a concern

© 2025 Edit, part of Salocin Group Ltd. All rights reserved. Company no.: 0362​4881. VAT no.: 4208​34911.

Salocin Group Certified B Corporation | Cyber Essentials Certified | British Assessment Bureau, ISO 27001 Information Security Management
Salocin Group
Your cookie preferences

We use cookies to ensure this website functions properly, to analyse website traffic and for marketing purposes.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}