Creatio has committed $300 million to its Bank.AI platform, to be spent between now and the end of 2028. It announced the investment in a press release on 22 September 2026. The money goes on two things: the product itself, and helping banks and credit unions put AI agents into daily use.
The timing follows real growth. Creatio says its financial services business grew 48% year-on-year. Customers named in the release include Nasdaq, Metro Bank, MetLife, OTP Bank and First National Bank of Pennsylvania.
What are they spending the investment on?
Bank.AI covers three areas of banking work:
- Growth: winning customers, onboarding them and selling more to existing ones
- Service: customer experience and resolving issues
- Operations: compliance, regulatory reporting, and mid- and back-office work
The investment has two main aims:
- Creatio is building out AI Studio, which includes no-code designers for personal and enterprise agents, governance frameworks, integrations and security controls.
- Training, AI accelerator workshops, guidance written for specific industries, and more support for the partners who deliver the work.
Katherine Kostereva, Creatio’s Chief Executive Officer, set out the direction in the press release: “The next generation of banking will be built around people and AI agents working together across customer and operational workflows.”
Self-funded, with a clear aim
In an exclusive interview with FinTech Futures, Chief Growth Officer Andie Dovgan said the money comes from Creatio itself: “Creatio is not seeking external funding to support its $300 million commitment to its banking CRM and AI platform.”
On the product plans, Dovgan said: “The investment will accelerate the delivery of new and enhanced AI agents and workflows as part of the Creatio platform, in line with our strategic roadmap.” He added that the aim is to “enable greater precision in agentic execution and further reduce the time required for banks and credit unions to deploy agents and workflows”.
The commercial goal is plain. Dovgan said the commitment will “further drive AI adoption across financial services organisations, increasing the number of agents deployed by each customer and generating greater ROI from their AI investments”.
The question financial services firms should ask first
Part of this investment goes on adoption rather than features, and that tells you something. Building an agent is now the easy part. The hard part is getting one to work reliably on a live process, like onboarding a customer or preparing a regulatory report, with data you can trust and teams who actually use it.
So before asking which agents to deploy, a bank should ask some questions. Is our customer and operational data ready for an agent to act on? And which single workflow has a cost-to-serve or time-to-value figure worth moving first?
Get those answers first. Then choosing the platform becomes the easier conversation.
That is how Salocin approaches Creatio work: foundations, journey, platform, in that order, and adoption built in from Day 1 rather than added at the end.
We can’t wait to see what they build with the investment, rest assured we will be making a song and dance about it when they do!
You can find out more about how Salocin can help with your banking or financial services systems by contacting us here.
