With Royal Mail introducing a 20% rate rise in April, major UK charities face a sharp increase in direct mail costs. At a time when return on investment is under scrutiny, rising postage can quickly erode margin and suppress volume.
Join the Dots will host a fast, practical session examining what the increase means in real terms – across formats, weights and audience selection – and how charities can respond without compromising performance. Subscribe for updates to be notified when registration opens.
This webinar is designed for senior teams across fundraising, individual giving, supporter engagement, legacy, marketing and comms, and data who are responsible for DM investment and results.
The session will break down the financial impact of the rate change and introduce a clear five-lever framework to offset rising costs through smarter planning, sharper targeting and stronger creative. Real campaign examples will show where incremental gains have protected – and in some cases improved – ROI despite cost pressure.
When:
To be confirmed
Where:
Online
Meet the speakers
Speaker details to be confirmed.
Our panel will outline practical adjustments charities can implement immediately, focusing on efficiency rather than volume cuts. As some organisations reduce mail quantities, those optimising audience, creative and channel integration are likely to see disproportionate gains.
What we’ll explore
- The landscape: What is changing in April, how the 20% increase applies across products and why the effect multiplies across packs and segments.
- The impact: How postage interacts with format, weight, targeting and response rates – and where hidden cost drivers sit.
- The 5-lever framework:
Audience selection – reducing waste through tighter segmentation and suppression.
Creative performance – improving response to absorb higher unit cost.
Pack and format optimisation – adjusting weight and specification without harming results.
Integrated journeys – aligning DM with digital to lift overall return.
Planning cycles – smarter testing and forecasting to protect margin. - Case examples: Recent campaign adjustments delivering measurable uplifts and cost efficiencies.
We’ll follow the main presentation with a live Q&A.
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