Edit Agency Limited, part of The Salocin Group, has bolstered its offering by acquiring CustomerKIND, a company specialising in customer engagement and data strategy.
CustomerKIND excels in leveraging data and insights to design customer-centric experiences, helping businesses adapt to the modern, interconnected marketing landscape. With expertise in CRM solutions and cross-functional team collaboration, CustomerKIND has delivered impactful communication programs that drive growth. Its client roster includes prominent names like Emirates Airline, The Body Shop, Matalan, Asthma + Lung UK, and Tesco Bank.
Following the acquisition, CustomerKIND will join Edit, Join the Dots, and Wood for Trees within Salocin Group, a collective focused on AI and data-driven marketing technology and customer acquisition and retention strategies for leading global brands and charities. CustomerKIND’s work on Tesco Bank’s Next-Gen Insurance Lifecycle Programme has earned them three recent nominations at the prestigious DMA Awards.
CustomerKIND was founded in 2017 by Janet Snedden, a seasoned leader in data and customer engagement strategies. Prior to founding CustomerKIND, Snedden led Amaze One, which, like Edit, was part of the Kin + Carta group. As part of the acquisition, Janet will be joining the Edit Agency team, bringing her extensive experience in driving marketing performance through advanced analytics and data-driven strategies.
A recognised industry expert, Janet is a member of both the Twenty Women in Data & Technology and the Data IQ 100 alumni, which highlights the UK’s top data professionals. She is a frequent speaker and contributor to publications on data and customer engagement, having worked with global brands such as Diageo, Unilever, Lloyds Banking Group, Morrisons, and Jaguar Land Rover. Janet has also served as the chair of the UK’s Insight in Fundraising group.
Nick Dixon, CEO of Edit Agency Ltd and founder of The Salocin Group, expressed his excitement: “We’re delighted to welcome Janet back. Having worked together during the Kin + Carta days, I know the wealth of experience she brings to the table. By integrating CustomerKIND’s innovative frameworks and tools, we will further strengthen Salocin Group’s CRM and data-driven capabilities for our clients.”
