Modern Data Platform
Transforming operational and marketing CRM with AI-ready data for connected customer experiences
What is Modern Data Platform?
In today’s rapidly evolving digital and artificial intelligence (AI) landscape, businesses face unprecedented challenges in managing and leveraging data. The ability to harness data effectively can mean the difference between leading the market and falling behind. This is where Modern Data Platform steps in.
At Salocin Group, we specialise in creating strategy-led, data-fed CRM solutions that empower businesses to elevate customer experiences, drive growth and stay ahead of the competition.
Our Modern Data Platform fuses cutting-edge Microsoft technology, strategic operational and marketing CRM consultancy and a privacy-first approach to deliver unparalleled insights and results.
Why you need a Modern Data Platform
The increasing complexity of intelligent data management, coupled with the rise of AI, demands a robust and integrated approach to data strategy and transformational CRM. Yet many organisations struggle with fragmented data sources and outdated CRM systems that hinder their ability to compete in an AI-driven world.
Challenges of disparate data
Fragmented data leads to inefficiencies, missed opportunities and an inability to fully understand your customers. According to Gartner, only 4% of CIOs and tech leaders have AI-ready data, while 83% of organisations aren’t fully utilising their marketing technology capabilities. Moreover, 52% admit they lack the skills to maximise their data and martech investments.
Role of AI in modern marketing
AI is transforming the way businesses engage with customers, from personalised marketing to predictive analytics. However, AI can only be as effective as the data that fuels it.
An AI-ready, Modern Microsoft Data Platform is essential for businesses looking to harness the full potential of AI, enabling them to make smarter decisions, optimise marketing and operations, and deliver unified personalised and connected customer experiences.
Modern Data Platform suite
Our Modern Data Platform is designed to address the unique challenges businesses face today, offering comprehensive features that enable seamless data integration, advanced analytics, streamlined operations and AI-readiness.
Comprehensive data integration
Modern Data Platform integrates data from multiple sources – whether it’s from legacy CRM systems, cloud applications or third-party platforms – into a single, unified view. This ensures you have access to accurate, up-to-date information, whenever you need it.
Our platform, powered by Microsoft, incorporates applications such as Dynamics 365 Sales, Dynamics 365 Customer Service and Dynamics 365 Customer Insights together with our skilled CRM consultancy. It also facilitates smooth data migration, allowing you to transition from outdated systems to a modern, scalable platform, with minimal disruption.
AI-ready architecture
Built on cutting-edge technology, Modern Data Platform is designed to support AI and machine learning applications, enabling you to unlock deeper insights and drive smarter decision-making.
We’re proud to be one of only four partners globally advising Microsoft on the evolution of Copilot AI, evidencing our commitment to staying at the forefront of technological innovation.
Strategic consultancy and personalised solutions
Modern Data Platform isn’t just a technological solution – it’s a strategic one. Our team of experienced CRM consultants work closely with you to understand your business goals and tailor the platform to meet your specific needs. Over the years, we’ve developed sector-specific accelerators to help our clients achieve quicker time to value.
With more than 25 years’ experience, we’ve helped ambitious brands like yours elevate customer experiences and drive growth through strategic, transformational CRM implementations.
Privacy-first approach
In today’s regulatory environment, data privacy is more critical than ever. Our Modern Data Platform is built with a privacy-first mindset, ensuring compliance with global data protection regulations and safeguarding user trust.
How Modern Data Platform transforms your CRM
A modern CRM system needs more than just data – it needs the right data, delivered at the right time and in the right context. Modern Data Platform provides the tools and insights needed to transform your CRM into a powerful engine for growth.
Enhanced customer insights
Gain a 360-degree view of your customers, with actionable insights that enable personalised marketing and targeted communication. This leads to higher engagement, increased loyalty and improved customer satisfaction.
Streamlined operations
Modern Data Platform automates and streamlines your operational processes, reducing manual effort and eliminating data silos. This allows your team to focus on what they do best – creating exceptional, connected customer experiences across sales, customer service and marketing.
Improved marketing ROI
By leveraging the power of data and AI, our platform helps you optimise your marketing CRM strategies, resulting in higher ROI. You’ll be able to target your most valuable customers with precision, driving more qualified leads and accelerating business growth.
OUR APPROACH
A fusion of two disciplines, delivering connected customer experiences for modern marketing
CRM strategy examples
Our Modern Data Platform has a proven track record of delivering CRM results. Here are a few examples of how we’ve helped our clients achieve remarkable success:
LifeSearch
LifeSearch worked with Edit, part of Salocin Group, to transform its data infrastructure and drive business growth. From phase one of implementing a Modern Data Platform, using Microsoft tools like Azure and Synapse, LifeSearch successfully centralised its data and improved lead management.
From this, an initial 16% increase in customer conversions was achieved, generating a £400,000 uplift in revenue in the first few months.
These changes also fostered a cultural shift towards data-driven decision-making, positioning LifeSearch for future AI adoption and sustainable growth.
Element Materials Technology
Element Materials Technology worked with Edit, part of Salocin Group, to implement Microsoft Dynamics 365 Customer Insights to unify and analyse customer data across global operations.
This platform provided a 360-degree view of customer interactions, enabling more personalised and efficient service.
The solution streamlined sales processes, improved customer engagement and supported Element’s strategic growth, enhancing their ability to deliver high-quality testing and certification services worldwide.
CONNECTED CUSTOMER EXPERIENCES
Implementing Modern Data Platform
Transforming your CRM and getting AI-ready data doesn’t have to be daunting. At Salocin Group, we guide you through every step of the process, ensuring a smooth transition and lasting success.
Step-by-step implementation process
1
Data audit and strategy development
We start by conducting a thorough audit of your existing data and working with you to develop a data strategy aligned with your business objectives.
2
Data migration and integration
Next, we sync your legacy CRM data with Modern Data Platform, ensuring minimal disruption and maintaining continuity. Our approach keeps storage costs low, while preserving access to historical data.
3
Ongoing support and optimisation
Once your Modern Data Platform is up and running, we provide continuous support and optimisation to help you stay ahead of the curve.
Ready to revolutionise your CRM and get AI-ready?
With 25 years of experience in data strategy and CRM, and a strong partnership with Microsoft, we’re uniquely positioned to help you navigate the complexities of modern data management.
