Once upon a donor: Storytelling through data

Join us at this year’s Salocin Group not-for-profit conference – a day dedicated to helping charities and not-for-profit organisations harness the power of data to deepen donor engagement and drive impact.

This event is designed for people working in the charity and not-for-profit sectors – especially within fundraising, marketing and data teams. Our theme, Once upon a donor: Storytelling through data, explores the power of stories. Whether you’re looking for the story within your data or to unlock emotional resonance powered by insight – there will be something for you.

Expect inspiring talks from sector experts on attribution, the role of brand, cross-selling and supporter journeys. Plus opportunities to connect with peers who share your passion for making a difference.

When:
Thursday, 14th May 2026

Time:
10am-5pm

Where:
WWF-UK, The Living Planet Centre, Rufford House, Brewery Road, Woking, Surrey, GU21 4LL
📍 Find on Google Maps

Our headline sponsor

Our headline sponsor, Herdify, blend behavioural science with donor and sales data to deliver deeper audience insight and segmentation. They use innovative AI-driven models – originally developed in pandemic science – to map where communities are forming in the real world and how influence flows between people.

What to expect

Insightful talks from our experts and clients
Practical breakout discussions and clinics
Lunch, drinks and snacks
A chance to catch up with people across the sector
A tree planted for each attendee
Thoughtful eco-friendly gifts
An energising and inspiring day out!

Watch the highlights from last year’s conference

Good to know

If you’ve never visited WWF’s Living Planet Centre, you’re in for a real treat! It’s a stunning, plant-filled space that’s just a 10-minute stroll from Woking train station.

The event is free to attend and is proudly carbon neutral. We’ll be serving vegetarian food by default, but don’t worry – we’ll happily cater to any dietary requirements.