Implementing a consent and preference management platform offers significant advantages for both commercial organisations and charities, enhancing compliance, personalisation, engagement levels and stakeholder trust.
For commercial entities, these platforms guarantee adherence to data protection regulations, like the UK GDPR, by providing clear records of user consent and preferences. This mitigates legal risks and fosters customer trust through transparent data practices. Plus, by capturing detailed preference data, businesses can tailor their marketing efforts more effectively, leading to improved customer engagement and loyalty.
Charities benefit by building stronger relationships with supporters. A consent and preference management system allows them to understand and respect donor communication preferences, ensuring messages are relevant and welcomed.
This personalised approach can lead to increased donor retention and higher fundraising success. Additionally, maintaining accurate consent records is crucial for compliance, especially when leveraging provisions like the soft opt-in for email communications.
Key features
- Tools and templates to deliver consent messaging and options at every stage of the customer journey
- A centralised hub for customer consent and permissions, enhancing your CRM to drive acquisition, retention and marketing activation
- Self-service options that empower customers to manage their preferences, building trust and loyalty
- Compliance-ready tools to handle individual rights requests, designed specifically for compliance and legal teams
You can download a copy of the product card here.
5 reasons you should implement a consent and preference management platform…
Enhanced trust and transparency
Build trust with customers and supporters by giving them control over their data, and how they’re contacted and about what topics. Clear communication about data use fosters transparency and long-term loyalty.
Improved engagement and personalisation
Enable tailored communication strategies by understanding and acting on individual preferences. This leads to higher engagement rates, improved supporter/donor satisfaction, and better campaign performance.
Operational efficiency
Centralise and streamline the management of consent across platforms and departments, reducing manual processes and ensuring consistency in how preferences are respected organisation-wide.
Regulatory compliance
Ensure adherence to data protection laws such as UK GDPR by capturing, storing and managing user consent and preferences in a legally compliant way – reducing the risk of fines and reputational damage.
Future-proof data strategy
Position your organisation to adapt to ever-evolving data regulations and changing consumer expectations – supporting sustainable data practices and long-term digital transformation efforts.
At Salocin Group, we have implemented consent and preference platforms for some of the UK’s largest charities and commercial entities. Get in touch to discuss how this simple yet incredibly effective tool can deliver quick and meaningful upside to your organisation.
Implementation
Proven solution, best in breed, multi-award winning technology
Extremely cost-effective compared to other solutions
Can be implemented and fully tested remotely – without impacting other workstreams or any ongoing BAU operational activity
Integrates seamlessly with your existing solutions
CIPP/E accredited
Our privacy practice colleagues hold Certified Information Privacy Professional/Europe (CIPP/E) accreditations.
This globally-recognised standard demonstrates their deep, practical understanding of EU and UK data protection law.
And it reflects Salocin Group’s expertise in navigating complex regulatory environments, ensuring the privacy solutions we deliver are compliant and strategically aligned to your business goals.
Get in touch today
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