What is EPiC?

EPiC = Evidenced, Privacy-first, Intent-based, Consented leads

What is first-party data?

First-party prospect data is information collected directly from your intended audience. It’s extremely valuable because it’s accurate, relevant and collected with user consent, making it essential for personalised marketing and driving a high level of conversion.

Why is first-party data so important?

Many organisations are building first-party data sources to stay compliant with regulations, mitigate the demise of third-party cookies – and because they understand that consumer intent linked with evidencable consent is a powerful combination.

How we can help you

Our product allows our clients to collect consented personal data to communicate directly with first-party prospects who have given clear consent for direct communication via a specific channel. Leads captured also have an immutable audit trail.

How it works

  1. Tell us your target audience based on the profile you know makes up your perfect prospect. Not sure what that is? We can help – it’s quick and easy.
  2. We create a campaign and use our network of partners to deliver first-party prospects. This includes:
    • Data cleanse – we remove bad emails, misspellings and other format issues
    • Data validation – we check the email addresses, names, phone numbers and postal addresses
    • Data enhancement – we add lifestyle profiling markers to each lead to help deliver better communications
    • Data screening – we check the data against your current database and suppression files
  3. If needed, we can deliver a real-time triggered email – sent by you – to immediately engage and convert your new first-party prospects
  4. We add the data from these new prospects to your own CRM solution
  5. You pay on a cost per lead basis for each new, unique first-party prospect added to your CRM

We provide an ‘always on’ acquisition channel, enabling you to gather valuable first-party data for the long term while driving new customers today and tomorrow – all within your budget and run against your target cost per acquisition goals.

Confidence in data

We provide data integrity and governance, meaning that every lead includes the following evidencable background:

  • The date and time when consent was granted by the consumer
  • The terms and conditions the consumer signed up to (where relevant)
  • The privacy policy the consumer signed up to
  • The source website a consumer signed up on
  • The contact channels a consumer has signed up to
  • A storage place for screenshots of entities generating data
  • A field from publishers/affiliates confirming the consumer is aware of any data processing their data
    will pass through

Campaign distribution

Our partners lifestyle surveys and access to vertical sectors such as automotive, financial services, mother and baby, retail and more. If it’s best for your campaign, we can build a bespoke landing page for your brand and drive traffic to it through channels including search, social media and affiliate partners.

All partners are tracked independently so that campaigns are continuously optimised based on the data received.

Data quality

Once a lead has been received, that’s when we carry out a range of data screening and validation processes to ensure you only get the best-quality data.

These can include:

Salocin Group makes it easier to acquire, convert and retain customers.

Want to learn more?

Contact us for an initial chat and we can show you some current campaigns, talk through the options and provide further information.

Get in touch