What is EPiC?
EPiC = Evidenced, Privacy-first, Intent-based, Consented leads
What is first-party data?
First-party prospect data is information collected directly from your intended audience. It’s extremely valuable because it’s accurate, relevant and collected with user consent, making it essential for personalised marketing and driving a high level of conversion.
Why is first-party data so important?
Many organisations are building first-party data sources to stay compliant with regulations, mitigate the demise of third-party cookies – and because they understand that consumer intent linked with evidencable consent is a powerful combination.
In today’s digital landscape, the shift towards first-party data collection is not just a trend but a necessity. With increasing privacy regulations and the decline of third-party cookies, organisations must prioritise ethical and compliant methods of gathering customer information. our EPiC platform exemplifies this approach, offering tools designed to collect first-party data responsibly.
The EPIC platform focuses on transparency and user consent, ensuring that data collection aligns with legal standards such as UK GDPR. By providing clear consent mechanisms and preference management, it empowers users to control their data, fostering trust and long-term engagement.
This approach not only mitigates compliance risks but also enhances the quality of the data collected, leading to more effective marketing strategies by achieving higher engagement levels.
Integrating compliant lead generation tools into your data strategy ensures that the information gathered is both actionable and respectful of user privacy. This balance is crucial for building sustainable customer relationships and achieving long-term business success.
Evidenced
Leads captured have an immutable (blockchain-like) audit trail – detailing the date and time of consent, the lead source, fair processing notice, and the privacy policy shown and accepted by the data-subject, and specific consent to the brand.
Privacy-first
Designed using privacy-first principles, this solutions makes it easy for users to understand why their data has been collected and puts them in control.
Intent-based
The individual knows exactly which brand they are signing up to (making it first-party data) rather than a hidden list of partners, showing their intent to purchase.
Consented
All leads include a GDPR-compliant consent receipt, together with preference data such as interests and frequency, providing greater insights.
How it works
- Tell us your target audience based on the profile you know makes up your perfect prospect. Not sure what that is? We can help – it’s quick and easy.
- We create a campaign and use our network of partners to deliver first-party prospects. This includes:
- Data cleanse – we remove bad emails, misspellings and other format issues
- Data validation – we check the email addresses, names, phone numbers and postal addresses
- Data enhancement – we add lifestyle profiling markers to each lead to help deliver better communications
- Data screening – we check the data against your current database and suppression files
- If needed, we can deliver a real-time triggered email – sent by you – to immediately engage and convert your new first-party prospects
- We add the data from these new prospects to your own CRM solution
- You pay on a cost per lead basis for each new, unique first-party prospect added to your CRM
We provide an ‘always on’ acquisition channel, enabling you to gather valuable first-party data for the long term while driving new customers today and tomorrow – all within your budget and run against your target cost per acquisition goals.
Confidence in data
We provide data integrity and governance, meaning that every lead includes:
- The date and time consent was given by the consumer
- The terms and conditions the consumer signed up to (where relevant)
- The privacy policy the consumer signed up to
- The source website a consumer signed up on
- The contact channels a consumer has signed up to
- A storage place for screenshots of entities generating data
- A field from publishers/affiliates confirming the consumer is aware of any data processing their data
will pass through
Campaign distribution
Our partners lifestyle surveys and access to vertical sectors such as automotive, financial services, mother and baby, retail and more. If it’s best for your campaign, we can build a bespoke landing page for your brand and drive traffic to it through channels including search, social media and affiliate partners.
All partners are tracked independently so that campaigns are continuously optimised based on the data received.
Data quality
Once a lead has been received, that’s when we carry out a range of data screening and validation processes to ensure you only get the best-quality data.
These can include:
You can download a copy of the product card here.
Salocin Group makes it easier to acquire, convert and retain customers.
CIPP/E accredited
Our privacy practice colleagues hold Certified Information Privacy Professional/Europe (CIPP/E) accreditations.
This globally-recognised standard demonstrates their deep, practical understanding of EU and UK data protection law.
And it reflects Salocin Group’s expertise in navigating complex regulatory environments, ensuring the privacy solutions we deliver are compliant and strategically aligned to your business goals.
Get in touch today
Interested in speaking to us? We’d love to hear from you.