The Wood for Trees State of the Sector Quiz 2024

1) How much did overall income increase in 2023 compared to 2022?

3%

7%

9%

2) What type of giving produced the most income in the 2023?

In memory

Community fundraising

High value giving

3) What channel saw the biggest drop in income for 2023?

Face to face

Digital

Direct response TV

4) Were recruitment volumes higher or lower compared to the same period last year?

Higher

Lower

Pretty much the same

5) How has ‘community fundraising’ recruitment changed compared to the same period last year?

It’s up 5%

It’s down 21%

It’s down 12%

6) How has gaming recruitment changed compared to the same period last year?

It’s down 2%

It’s down 13%

It’s up 0.1%

7) How has high value giving recruitment changed compared to the same period last year?

It’s down 10%

It’s down 4%

It’s up 12%

8) What demographic were most likely to give regularly in 2023?

Retired

Singles

Mature families

9) What percentage of ‘one off donation’ recruits are female?

69%

67%

72%

10) On average, how many regular givers have lapsed within the last 12 months?

41%

8%

57%