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Edit Engineers of connected customer experiences
Join the Dots Independent, data-led media thinking for sustainable growth
Wood for Trees Optimisers of future fundraising performance
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Blog

How to create proactive and reactive campaign journeys, with charity soft opt-in strategies

By Wood for Trees | 8 Aug 2025

Join us for an exclusive live webinar to discover how Apteco Orbit Journeys empowers organisations to seamlessly track campaign goals and objectives, respond to live data in real time and trigger automated actions based on key supporter events – such as achieving sponsorship milestones.

  • Date: Wednesday, 10th September 2025
  • Time: 11:00 AM – 12:00 PM BST
  • Where: Online (Teams)

Meet the speakers

Nick Cook – Head of Business Applications, Apteco – Wood for Trees, part of Salocin Group

J Cromack – Chief Revenue Officer – Salocin Group

Liz Walker – Product Manager, Campaign – Apteco

J Cromack will provide an update on the soft opt-In for charities.

In a live demo set within the Woodland Endurance Race 2025 campaign, you’ll see Apteco Orbit Journeys in action, delivering:

  • Real-time tracking of campaign goals and objectives
  • Event-driven triggers based on live data
  • Automated actions in response to supporter engagement
  • A scenario of how the soft-opt-in could be implemented.

Don’t miss this opportunity to experience the power of Apteco Orbit Journeys and gain insights into optimising your digital campaign strategies.

Register here

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More insights

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More insights

What the 2025 fundraising reports really tell us about the sector 
Blog

What the 2025 fundraising reports really tell us about the sector 

By Wood for Trees | 11 Jul 2025
20:20 Insight: Soft opt-in – what charities need to know
Blog

20:20 Insight: Soft opt-in – what charities need to know

By J Cromack | 10 Jul 2025
Your questions from our state of the sector webinar
Blog

Your questions from our state of the sector webinar

By Wood for Trees | 2 Jul 2025
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