Wood for Trees, part of Salocin Group, hosted a webinar alongside Apteco exploring how Apteco Orbit Journeys empowers organisations to seamlessly track campaign goals and objectives, respond to live data in real time and trigger automated actions based on key supporter events – such as achieving sponsorship milestones.
J Cromack also provided an update on the soft opt-in for charities.
A live demo set within the Woodland Endurance Race 2025 campaign, gave attendees the chance to see Apteco Orbit Journeys in action, delivering:
- Real-time tracking of campaign goals and objectives
- Event-driven triggers based on live data
- Automated actions in response to supporter engagement
- A scenario of how the soft-opt-in could be implemented
Meet the speakers
Nick Cook – Head of Business Applications, Apteco – Wood for Trees, part of Salocin Group
J Cromack – Chief Revenue Officer – Salocin Group
Liz Walker – Product Manager, Campaign – Apteco
Watch the webinar replay
You can also download the webinar slides here.
