Wood for Trees
Contact us
Salocin Group Leaders in data and AI-enabled connected customer experiences
Edit Engineers of connected customer experiences
Join the Dots Independent, data-led media thinking for sustainable growth
Wood for Trees Optimisers of future fundraising performance
  • Home
  • Our services
    • Cloud solutions
    • Data science
    • Modern Data Platform
    • Privacy and AI compliance
  • Our partners
    • Microsoft
    • Apteco
    • Salesforce
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • About Salocin Group
    • Careers
  • Contact Salocin Group
  • Home
  • Who we are
    • B Corp
    • Careers
  • Our work
  • What we do
    • Intelligent data
    • Marketing technology
    • Transformational CRM
    • Our technology partners
    • Privacy review
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • Contact Edit
  • Home
  • Broadcast media
  • Digital media
  • Print
    • Direct mail
  • Data
    • Our work with Herdify
    • EPiC
  • Media agency
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • About Join the Dots
    • Careers
  • Contact Join the Dots
  • Home
  • Services
    • Actionable insight
    • Data discovery
    • Data engineering
    • Data hygiene
    • Privacy review
  • Products
    • InsightHub
    • Apteco
    • Microsoft
    • Data management
    • Consent and preference management
  • Our insights
    • Blog
    • Case studies
    • Reports
    • Webinars
    • Whitepapers
  • About Wood for Trees
    • Operating principles
    • Careers
  • Contact Wood for Trees
Whitepapers

Measuring supporter engagement

By Andrew Sargent and Kayleigh Philps | 28 Sep 2020

What engagement means is debated across the sector. This paper is intended to serve as a resource to understand its scope and meaning and, more importantly, how you measure it.

Please fill in the form to receive a free copy of the whitepaper by email.

Your data will be processed in line with our privacy policy.

About the authors

Andrew Sargent

Director of Analysis

Kayleigh Philps

Kayleigh Philps

Analyst

Share this

  • Email
  • WhatsApp
  • LinkedIn
  • Facebook
  • X (Twitter)

More insights

CRM migration survival guide for charities
Whitepapers

CRM migration survival guide for charities

By Wood for Trees | 23 Apr 2025
Developing major donor analysis
Whitepapers

Developing major donor analysis

By Rob Dyer and Lotte Buckley | 17 Mar 2025
A fundraiser’s guide to key performance indicators
Whitepapers

A fundraiser’s guide to key performance indicators

By Rob Dyer | 17 Oct 2022
  • Privacy policy
  • Cookie policy
  • Ts&Cs
  • Report a concern

© 2025 Wood for Trees, part of Salocin Group Ltd. All rights reserved. Company no.: 0362​4881. VAT no.: 4208​34911.

Salocin Group Certified B Corporation | Cyber Essentials Certified | British Assessment Bureau, ISO 27001 Information Security Management
Salocin Group
Your cookie preferences

We use cookies to ensure this website functions properly, to analyse website traffic and for marketing purposes.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}