This story-led webinar follows the journey of a single donor from their very first gift through to becoming a loyal supporter (or quietly drifting away). Along the way, we’ll explore how charities can better understand donor behaviour, spot key moments that matter, and use Apteco software to shape more meaningful, relevant experiences brought to life through live demos showing the tools in action.
Rather than focusing on features and functionality, this session is about seeing the data in a new light, as a story just waiting to be understood.
If you’re looking for fresh thinking on donor engagement, retention, and how to turn insight into action, this session will leave you with a simple but powerful idea:
When:
Tuesday, 7th July 2026
Where:
Online
Time:
11am-12pm BST
If you can read the donor story, you can change the ending.
Meet the speakers
Nick Cook
Head of Business Applications, Apteco – Wood for Trees, part of Salocin Group
James Alty
Founder and Managing Director – Apteco
