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Join the Dots Independent, data-led media thinking for sustainable growth
Wood for Trees Optimisers of future fundraising performance
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Blog

Play your charts right: how well do you know your sector?

By Wood for Trees | 3 Jun 2026

Do you know how the charity sector performed in 2025? Now it’s your chance to put that to the test.

In this interactive benchmark session, our presenters will walk you through the key findings from the 2025 State of the Sector report – with a twist. Before each metric is revealed, you vote: higher or lower than the year before?

Some results will confirm what you suspected. Others might genuinely surprise you.

When:
Tuesday, 16th June 2026

Where:
Online

Time:
10:30am-11:30am BST

The session will unpack five years of fundraising data across:

  • Financial income
  • Donor recruitment
  • Supporter demographics
  • Cross-sell behaviour
  • Contact permissions

Revealing what’s shifted, and what’s held firm as well as what the trends mean for your organisation in 2026 and beyond.

Whether you’re a Wood for Trees InsightHub user or simply want a clearer picture of where the sector stands, this is your annual data reality check. Not a session you want to miss.

Meet the speakers

Rob Dyer
Head of Analytical Solutions – Wood for Trees, part of Salocin Group

Kayleigh Philps

Kayleigh Philps
Consultant Analyst – Wood for Trees, part of Salocin Group

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What the 2025 fundraising reports really tell us about the sector 

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