About SRUK
- SRUK is the only UK charity solely focused on improving awareness, support and understanding for those affected by Scleroderma and Raynaud’s
- Small charity – 12 employees, £1.5-£2.5m annual income
- Goal – scale operations for greater impact and sustainability
Challenge
SRUK embarked on a transformation journey, with support from Wood for Trees, to:
- Improve digital and data capabilities for impactful decision-making
- Enhance supporter engagement via targeted communications
- Build internal capacity for sustained growth
- Develop a scalable framework to increase awareness and fundraising
Approach
- Conducted workshops, interviews and data analysis to assess SRUK’s current state
- Benchmarked strategies, policies and digital infrastructure
- Developed aspirational supporter journeys and a feasible target state design
- Identified gaps and created an actionable, phased roadmap, with quick wins and long-term solutions
Results
- Enhanced digital and data capabilities – improved data quality and accessibility have enabled SRUK to make data-driven decisions, improving the effectiveness of their fundraising and supporter engagement initiatives.
- Streamlined operations – new digital tools and strategies have helped SRUK operate more efficiently and engage with their supporters more effectively.
- Targeted communications – an integrated communications approach has resulted in increased awareness and engagement, even in a challenging economic environment.
- Immediate quick wins – early implementation of quick wins provided immediate value, boosting team confidence and momentum for the longer-term transformation journey.
Wood for Trees has been the perfect fit for us, giving us confidence to be ambitious and trust the process. Their expertise, flexibility and tailored approach have set us on a phased roadmap to success. We’re confident this will deliver huge transformation for SRUK.
Gemma Cornwell, Head of Fundraising & Communications, SRUK
