Explore the trends that defined charity fundraising in 2024. This edition draws on five years of sector-wide data to reveal the patterns behind income shifts, donor retention and supporter engagement.
See how the sector has adapted post-COVID and amid economic pressures, with insights into evolving gift values, supporter profiles and channel performance.
Whether you’re spotting emerging trends or benchmarking your own performance, this report delivers sector-level clarity from real-world CRM data.
All data comes from InsightHub, our proprietary benchmarking and reporting platform.
Inside the report:
- Income trends and performance benchmarks across the sector
- Donor recruitment shifts and changes in supporter profiles
- Retention rates, cross-sell insights and lifetime value analysis
- Channel-specific performance data and emerging engagement patterns
- The ongoing impact of COVID and cost-of-living pressures on giving behaviour
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