Explore how fundraising has evolved across a turbulent five-year period. This edition of the State of the Sector report draws on sector-wide CRM data from 2021-2025 to uncover trends in income, recruitment and supporter engagement.
Set against post-pandemic recovery, cost-of-living pressures and global instability, the report highlights where performance is strengthening – and where it remains under strain.
You’ll find analysis of key metrics including lifetime value, retention, cross-sell and average gift, alongside insight into changing supporter profiles and channel performance.
All data comes from InsightHub, our benchmarking platform, using standardised CRM data from charities across the sector to provide a clear, comparable view of performance.
Inside the report:
- Income trends and sector-wide benchmarks
- Donor recruitment and supporter profile shifts
- Retention, cross-sell and lifetime value analysis
- Channel performance and engagement trends
- The impact of economic and global pressures on giving behaviour
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