Most charities don’t have a technology problem – they have a data foundations problem. This practical playbook explores the core issues that prevent charities from delivering effective targeting, personalisation, engagement and growth, even after investing in new systems and platforms.
Inside, you’ll discover:
- The five pillars of strong data foundations
- Common data, compliance and governance challenges
- Why poor data quality impacts income and engagement
- How to make better use of supporter preferences and segmentation
- The opportunities created by charity soft opt-in legislation
- Quick wins and practical steps to improve your foundations
- A realistic roadmap for long-term improvement
Designed for marketing, fundraising, compliance and data teams, this guide will help your organisation build the confidence, processes and infrastructure needed to make meaningful use of supporter data.
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