Details
Key insights and risks, and success strategies, from the latest Wood for Trees state of the sector annual report and two UK leading charities – RSPCA and Air Ambulance Charity Kent Surrey Sussex.
Wood for Trees, part of Salocin Group, is hosting a live webinar, joined by RSPCA and Air Ambulance Charity Kent Surrey Sussex (KSS), to explore the top fundraising trends and sector benchmarks revealed in the newly released 2025 state of the sector report.
This session will open with a presentation of the key report findings – covering income and recruitment trends – followed by a discussion with Owen Martin (RSPCA) and James Dallaway (KSS), hosted by Kayleigh Philps (Wood for Trees).
Details
| Date: | Wed, 18 Jun |
| Time: | 11am-12pm (BST) |
| Location: | Online |
Together, they’ll unpack:
- What’s been working well (and not so well) in their strategies, compared to sector trends
- How they’re adapting to economic pressures and audience behavioural shifts
- Where their data-driven approaches behind emergency and seasonal appeals are delivering strong results
- How to pivot from single-channel to integrated campaigns, diversify income streams and use insight to deliver impact
Whether you’re working standalone on a shoestring, or part of a larger operation tackling budget cuts and higher demands, this webinar will give you some food for thought and practical tips and advice to help drive performance in your charity or not-for-profit organisation.
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Speakers
Kayleigh Philps
Consultant Analyst, Wood for Trees
Owen Martin
Senior Marketing Manager – Donor Recruitment, RSPCA
James Dallaway
Senior Analyst, Air Ambulance Charity Kent Surrey Sussex
