About this webinar
In today’s challenging landscape, where charity budgets are shrinking and traditional marketing methods are becoming increasingly costly, standing out is more critical than ever. With all charities vying for the same attention, using the same methods, how do you cut through the noise and differentiate yourself?
Watch our webinar, hosted with Herdify and RSPCA, where we explore how charities can make the most of limited resources by leveraging data-led strategies and innovative approaches, such as behavioural science to audience targeting.
Speakers
- Ben Briggs – Join the Dots Managing Partner bringing agency insights from working with more than 40 charities
- Tom Ridges – Herdify Founder & Managing Director sharing insights on the Herdify approach to discovering new audiences and supporting businesses to achieve results
- Megan Baker – RSPCA Marketing Manager sharing how RSPCA uses Herdify to reach new audiences
In this session, we discuss:
- Maximising impact with tighter budgets: Strategies for getting more out of every marketing pound while coping with rising costs, such as Royal Mail’s increased prices.
- Differentiating your message: How to break away from the same tired strategies to reach new and diverse audiences.
- The power of purpose-driven marketing: Focus on the rising importance of sustainability and B Corp values within supporters, rather than sheer volume to ensure long-term success.
- Data-driven insights: Using behaviour – not just belief – to identify opportunities for more efficient and effective marketing, and leveraging this in community conversations.
- Innovative case studies: Learn from real-world examples of how behavioural location data helped organisations reach audiences more efficiently, even during peak fundraising periods like Christmas.
- Connecting with your audience: A deep dive into the rising importance of local relevance and emotional specificity in creating meaningful connections with your audience.
By the end of this webinar, you’ll understand how to:
- Activate smarter marketing campaigns without increasing spend
- Leverage data to optimise supporter journeys and unlock new opportunities
- Be different and lead with purpose in a highly competitive environment
