Your customer relationships are too valuable to leave to chance. With Microsoft Dynamics 365 CRM and the right consultancy partner, you can transform how your business connects with customers, manages data and delivers experiences.
Our consultants bring together deep technical expertise and a human-first approach to help you get more from Dynamics 365.
At Salocin Group, we don’t just implement software. We help you get the most from Dynamics 365 CRM by creating solutions that manage your customer relationships effectively, drive smarter decision-making and deliver measurable business growth.

Why choose our Dynamics 365 CRM consultants
Specialist expertise
Certified Dynamics consultants with years of experience in Sales, Customer Service, Marketing and Customer Insights.
Tailored to you
We design solutions around your business challenges, not the other way round.
Data-driven by design
Every engagement focuses on turning your customer data into actionable intelligence.
End-to-end delivery
From strategy to migration, implementation to support, we cover the entire CRM lifecycle.
Approachable and practical
We explain the technical without the jargon, making your teams confident and empowered.
Modern Data Platform: The backbone of effective CRM
A Modern Data Platform is essential for business looking to harness the full potential of AI, enabling them to make smarter decisions, optimise marketing and operations, and deliver unified, personalised and connected customer experiences.
At Salocin Group, our Modern Data Platform fuses cutting-edge Microsoft technology, strategic operational and marketing CRM consultancy and a privacy-first approach to deliver unparalleled insights and results. It integrates data from multiple sources – whether it’s from legacy CRM systems, cloud applications or third-party platforms – into a single, unified view, ensuring you have access to accurate, up-to-date information whenever you need it.

Microsoft Dynamics CRM services
Implementation and customisation
Deploy Dynamics 365 CRM in a way that works for your business. From configuring sales pipelines to integrating with your existing tools, we make sure Dynamics 365 enhances productivity rather than creating friction.


Microsoft Dynamics CRM migration services
Switching to a new CRM is a big move. Our Microsoft Dynamics CRM migration specialists ensure a secure, compliant and disruption-free process. Whether you’re upgrading from a legacy platform or carrying out a full Dynamics CRM data migration, we follow best practice to preserve integrity and usability.
Migrating from Salesforce to Dynamics CRM
Many organisations choose to migrate data from a legacy CRM to Dynamics CRM to take advantage of Microsoft’s ecosystem. We provide mapping, cleansing and validation services, so you get a seamless transition without data loss.


Data migration best practice
- Canonical data models and deduplication
- Consent-aware identity resolution
- Secure pipelines for sensitive data
- Testing and validation at every stage
CRM migration survival guide for charities
Download our CRM migration survival guide, designed to help charities navigate common pitfalls, prepare their data and select the right CRM for a smooth migration.


CRM optimisation, support and specialist services
Your CRM should evolve as your business evolves. Our Microsoft D365 CRM specialists provide health checks, continuous improvement programmes and dedicated support. From introducing new AI features to maintaining compliance, we ensure Dynamics keeps delivering value.
Specialist consultancy
Sometimes you don’t need a full overhaul – you just need a specialist to guide you through a challenge. Our consultants help with governance, adoption, reporting and strategy, so you can move forward with confidence.

Choosing the right Dynamics CRM consulting partner
Searching for the best Dynamics CRM consulting providers can feel overwhelming, The truth is, the best partner for you depends on what you’re trying to achieve. Here’s what to look for:
Proven expertise
Certifications, successful projects and sector experience.
Strategic alignment
A consultancy that focuses on outcomes, not just technology.
Data and AI readiness
Ensuring your CRM investment prepares you for the future of intelligent automation.
Ongoing support
Beyond go-live, you need a partner who will continue to optimise and evolve your CRM.
Approachability
A team that explains clearly, works collaboratively and adapts to your culture.
At Salocin Group, these qualities are part of our DNA. We act as trusted advisors, not just technical implementers.
The benefits of Dynamics 365 CRM
360-degree customer view
Centralise and connect customer data from every touchpoint.
Smarter decisions
Use AI-driven insights to prioritise leads, predict outcomes and optimise engagement.
Automation where it matters
Cut repetitive tasks and free your teams to focus on high-value activity.
Collaboration built in
Dynamics integrates seamlessly with Outlook, Teams and the wider Microsoft ecosystem.
Scalable by design
Flexible cloud-based deployment that grows with your business.
Case studies

A top-ranked business school
Our client consolidated multiple marketing tools under a unified Microsoft technology stack using Dynamics 365 CRM and Customer Insights. This improved operational efficiency, empowered marketing teams and delivered a connected student experience.

Staffordshire University
We helped Staffordshire University use Dynamics 365 Customer Insights to enhance student engagement, personalise experiences and reduce dropouts.
Our partnership with Microsoft
Edit, part of Salocin Group, has been named the top-scoring Microsoft FastTrack Portfolio Partner across EMEA. That means when it comes to delivering AI-powered Dynamics 365 solutions, we’re ranked number one.
The FastTrack Portfolio Programme helps specialist partners deliver faster deployments, fewer blockers and higher quality outcomes, while staying aligned with Microsoft’s AI-driven roadmap.
For our clients, this status is a promise of:
- Accelerated value realisation
- Future-ready implementations
- Quality and consistency via Success by Design principles and CoE guidance
- Early access to Microsoft roadmap features

Get Organised for Intelligence
Organised for Intelligence is Salocin Group’s strategic framework designed to help organisations unlock the full potential of AI. While Dynamics 365 CRM provides the foundation for managing customer data and engagement, Organised for Intelligence ensures you have the right conditions to use AI reliably, effectively and ethically.
Through Organised for Intelligence, we work with you on three critical areas:
Data integrity
Accurate, well-structured, trusted information.
Cloud maturity
Modern, scalable, secure infrastructure.
AI strategy
Aligning AI capabilities with business objectives while maintaining ethical and regulatory standards.
Combining Dynamics CRM consultancy with Organised for Intelligence helps you manage relationships effectively today while preparing for AI-driven innovation tomorrow.
Frequently asked questions
A Dynamics CRM consultant helps businesses implement, customise and optimise Microsoft Dynamics CRM.
This depends on data complexity and system integrations. Small migrations may take weeks, but enterprise projects may take months.
Yes – ensuring a seamless transition without data loss.
Yes – through optimisation, support and consultancy services.
Financial services, higher education, manufacturing and more.
The best provider aligns with your strategy, understands your industry and delivers measurable results.
A vendor provides the software. A consultant ensures it delivers value by tailoring, integrating and supporting it.
They embed best practices, train teams, introduce new features and ensure the platform evolves with your business.
CRM migration refers to moving platforms. CRM data migration focuses on accurate, consistent transfer of data into the new system.
Get started with a Microsoft Dynamics consultant
Ready to get more from Microsoft Dynamics 365 CRM? Whether you need a complete implementation, a data migration project or expert guidance, our consultants are here to help.