Across the landscape of data privacy and digital engagement, the recent extension of the “soft opt-in” provision to UK charities presents a transformative opportunity—but also raises new questions.
While this change within the UK’s Data (Use and Access) Bill enables charities to contact existing supporters via email without explicit opt-in consent under specific conditions, understanding how to implement this legally and ethically can be complex.
This is where a consultancy-led approach proves invaluable. By bringing together deep expertise in data protection, fundraising strategy, and regulatory compliance, consultants can help charities navigate the grey areas, unlock the full potential of the soft opt-in, and ultimately build stronger, more sustainable relationships with their supporters.
A Salocin Group strategic consultancy partnership begins with assessing a charity’s current data practices, communications strategy, and legal obligations under UK GDPR. This includes reviewing consent mechanisms, existing privacy policies, and supporter expectations to determine where the soft opt-in can be applied effectively and compliantly.
From refining fair processing notices to creating preference centre design and cookie consent management, expert advisors help ensure that each element of the supporter journey reflects best practices in privacy and transparency. This not only protects the organisation from regulatory scrutiny but also fosters greater trust and loyalty among supporters.
In essence, while the soft opt-in opens doors for improved supporter communications, unlocking its full potential requires more than just a policy update. It demands a strategic, informed, and compliant approach.
Contact us to discuss how these regulatory changes can have a positive impact on your fundraising operations.
Learn more about the changes and how you can benefit
CIPP/E accredited
Our privacy practice colleagues hold Certified Information Privacy Professional/Europe (CIPP/E) accreditations.
This globally-recognised standard demonstrates their deep, practical understanding of EU and UK data protection law.
And it reflects Salocin Group’s expertise in navigating complex regulatory environments, ensuring the privacy solutions we deliver are compliant and strategically aligned to your business goals.
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