More than half of AI initiatives never make it beyond proof-of-concept – and in 2025, 47% of all AI projects are expected to be scrapped altogether.*
Why? Not because the technology failed. It’s because AI initiatives are rarely tied to tangible business objectives, making it difficult to prove value.
Pragmatic AI enablement
Salocin Group’s AI consulting services change that. We specialise in pragmatic AI enablement – moving from siloed, experimental ‘neat tricks’ to delivering measurable, business-wide value. By aligning AI initiatives with strategic goals from the outset, we help organisations deploy solutions that last.
Our consultants provide expertise in AI strategy, machine learning and predictive modelling, advanced data analytics, modern data platforms and cloud optimisation.
Whether you’re exploring automation, enhancing decision-making or unlocking new revenue streams, our AI consulting services deliver end-to-end support – from proof-of-concept through deployment and optimisation.
* According to analysis from S&P Global Market Intelligence
What is AI consulting?
AI consulting connects complex technology with commercial impact. An experienced AI consultancy identifies the right opportunities for AI, designs the solutions needed and integrates them into an organisation in a way that balances delivering business value quickly with ensuring sustainable, long-term capability improvements.
Our approach is built around the ‘holy trinity’ of AI readiness:
Data integrity
Trusted, well-governed and high-quality data as the foundation for any AI model
Cloud fitness
Optimised, secure and cost-efficient environments for AI workloads
Pragmatic AI enablement
Solutions designed to solve real problems and deliver tangible ROI
From planning to proof-of-concept, through to deployment and optimisation, our AI consultants ensure you move from experimentation to enterprise-scale success.
AI-enabled connected customer experience
Our AI consulting services are focused on identifying the ways in which AI can help marketing, sales and service teams create seamless, personalised customer experiences. We do this by making every customer interaction – whether it’s a website visit, a chatbot conversation or a call to support – feel connected and relevant.
Customer understanding
AI can blend quantitative data (sales figures, satisfaction scores) with qualitative insights (reviews, call transcripts) to reveal both the what and the why behind customer behaviour.
Optimised and orchestrated journeys
AI recommends the best next action and ensures consistent, connected experiences across all channels – whether that’s a personalised offer, a timely follow-up or a smooth handoff from chatbot to human agent.
The proliferation of channels and customer touchpoints, combined with the different needs of unique customer cohorts makes orchestrating these experiences challenging for human – but perfectly suited for AI.
Content personalisation at scale
AI automates content creation and adapts messaging for different customer segments and languages – delivering personalisation at scale without overwhelming creative teams.
Performance measurement
Blending marketing ROI, sales effectiveness (conversion rates, deal velocity), service performance (first-contact resolution, customer satisfaction) and overall customer experience health. Advanced attribution, predictive scoring and automated testing help businesses continuously improve and prove value across every function.
Our AI consulting services
AI strategy consulting
Align objectives, identify high-value use cases, understand current readiness to apply AI and create a practical adoption roadmap.
Data and AI consultancy
Assess and prepare your data for accurate, reliable AI outcomes, with considerations as to how data is gathered, stored and optimised for AI – alongside how personal data, privacy and compliance should be factored in.
Solution design and prototyping
Build and test proof-of-concepts to validate ideas, refine models and design how AI can be deployed into existing systems and processes.
Why choose Salocin Group as your AI consultancy
We combine technical expertise with commercial insight, ensuring AI delivers measurable value across your organisation. With experience in machine learning, advanced analytics, modern data platforms and secure, cost-optimised cloud architectures, we’re not just another AI consulting company – we’re a partner in delivering sustainable growth.
Which version of AI will you get?
Jekyll, who elevates customer experiences, protects trust and learns responsibly?
Or Hyde, who undermines it invisibly, relentlessly and irreversibly?
Read our boardroom horror story, The Shadow Inside the Machine, to learn more.
Also available as an audiobook.
Is your organisation ready for AI transformation?
AI can unlock huge opportunities – but only if your organisation is prepared. Our AI impact assessment helps you assess your current position, identify gaps and ensure you have the right foundations in place for responsible AI adoption.
Further reading
Want to use AI but don’t know where to start?
A practical guide to getting AI right: cut through the hype, ask the right questions, avoid common pitfalls, and start confidently.
Which GenAI tool is best for you?
A clear, side-by-side look at generative AI tools, revealing which excel – and which fall short – for marketing, data science and software engineering.
Need help creating an organisational AI strategy?
In this webinar, our subject matter experts – Marc Dallimore, Alex Holt and Craig Carr – will guide you step-by-step through creating a clear and actionable AI strategy for your organisation.
Frequently asked questions
General AI consulting
AI consulting is all about helping organisations make sense of artificial intelligence – identifying where it can deliver real business value, designing solutions and guiding implementation in a way that’s practical, ethical and sustainable.
Our AI consulting is different because we go beyond just finding problems and recommending solutions. We focus on helping you embed AI in real-world use cases, unlocking value quickly and demonstrating AI strategy in action.
Delivering connected customer experiences means being relevant, consistent and impactful across the full customer journey. Moving beyond one-to-many to one-to-one experiences is only possible through intelligent automation – and AI consulting is the best way to achieve this.
Not at all. Our role is to translate complex AI concepts into practical strategies you can implement. We bridge the gap between technical possibilities and business realities.
Strategy and implementation
Start with an AI readiness assessment. We evaluate your data, technology and organisational readiness, then identify high-value opportunities to ensure AI delivers measurable impact from day one.
It depends. A proof-of-concept might take 2-4 weeks, while full enterprise-scale deployment can take 6–12 months. We focus on delivering value at every stage, not just ticking boxes.
Every project begins by understanding your objectives. We tie AI initiatives directly to measurable outcomes, so technology supports strategy, not the other way around.
AI isn’t just for large multinational enterprises. We tailor solutions to your scale, budget and ambition, ensuring AI delivers value no matter your size.
Data and technology
Great AI starts with great data. For marketing, sales and service, think customer profiles and purchase history for smarter lead scoring, or chat logs and sentiment data to power empathetic service bots. The key is having data that’s clean, consistent and well-labelled – because messy data doesn’t just slow AI down, it misguides it.
Most AI workloads are easier and more scalable in the cloud, but on-premises or hybrid solutions can work for sensitive data environments. We recommend whatever fits your business best.
We have privacy experts who can assess how customer data is managed and advise you on what’s possible. If you have a project in mind and want to understand the risks and your readiness, please take our AI impact assessment.
No problem. We start by improving your data quality, governance and accessibility. Clean, well-prepared data is the foundation for any successful AI project.
Use cases and outcomes
Absolutely. AI can personalise interactions, recommend next-best actions and make every touchpoint feel connected and relevant. The goal is smarter, smoother and more satisfying experiences.
Yes. Automation of repetitive tasks, predictive maintenance and intelligent resource allocation can save time, reduce errors and cut costs.
Common mistakes include poor data quality, lack of alignment with business goals, underestimating integration complexity and insufficient stakeholder buy-in. Planning upfront avoids these issues.
Definitely. From optimising campaigns to creating personalised content at scale, AI can help your teams make smarter decisions and engage customers more effectively.
A proof-of-concept tests an idea in a controlled environment. A full deployment integrates the AI solution into everyday operations, scaling impact across the business.
Readiness and long-term success
We track ROI, operational efficiency, customer experience improvements and achievement of business objectives – so you can prove AI is delivering real value.
Not at all. AI is designed to augment human capabilities, automate repetitive tasks and free your team to focus on higher-value work.
Ongoing monitoring, model updates and data management are critical. We provide guidance and support to ensure AI continues to deliver results responsibly.
Get in touch today
Interested in speaking to us? We’d love to hear from you.
