More than half of AI initiatives never make it beyond proof-of-concept – and in 2025, 47% of all AI projects are expected to be scrapped altogether.*
Why? Not because the technology failed. It’s because AI initiatives are rarely tied to tangible business objectives, making it difficult to prove value.
Pragmatic AI enablement
Salocin Group’s AI consulting services change that. We specialise in pragmatic AI enablement – moving from siloed, experimental ‘neat tricks’ to delivering measurable, business-wide value. By aligning AI initiatives with strategic goals from the outset, we help organisations deploy solutions that last.
Our consultants provide expertise in AI strategy, machine learning and predictive modelling, advanced data analytics, modern data platforms and cloud optimisation.
Whether you’re exploring automation, enhancing decision-making or unlocking new revenue streams, our AI consulting services deliver end-to-end support – from proof-of-concept through deployment and optimisation.
* According to analysis from S&P Global Market Intelligence
What is AI consulting?
AI consulting connects complex technology with commercial impact. An experienced AI consultancy identifies the right opportunities for AI, designs the solutions needed and integrates them into an organisation in a way that balances delivering business value quickly with ensuring sustainable, long-term capability improvements.
Our approach is built around the ‘holy trinity’ of AI readiness:
Data integrity
Trusted, well-governed and high-quality data as the foundation for any AI model
Cloud fitness
Optimised, secure and cost-efficient environments for AI workloads
Pragmatic AI enablement
Solutions designed to solve real problems and deliver tangible ROI
From planning to proof-of-concept, through to deployment and optimisation, our AI consultants ensure you move from experimentation to enterprise-scale success.
AI-enabled connected customer experience
Our AI consulting services are focused on identifying the ways in which AI can help marketing, sales and service teams create seamless, personalised customer experiences. We do this by making every customer interaction – whether it’s a website visit, a chatbot conversation or a call to support – feel connected and relevant.
Customer understanding
AI can blend quantitative data (sales figures, satisfaction scores) with qualitative insights (reviews, call transcripts) to reveal both the what and the why behind customer behaviour.
Optimised and orchestrated journeys
AI recommends the best next action and ensures consistent, connected experiences across all channels – whether that’s a personalised offer, a timely follow-up or a smooth handoff from chatbot to human agent.
The proliferation of channels and customer touchpoints, combined with the different needs of unique customer cohorts makes orchestrating these experiences challenging for human – but perfectly suited for AI.
Content personalisation at scale
AI automates content creation and adapts messaging for different customer segments and languages – delivering personalisation at scale without overwhelming creative teams.
Performance measurement
Blending marketing ROI, sales effectiveness (conversion rates, deal velocity), service performance (first-contact resolution, customer satisfaction) and overall customer experience health. Advanced attribution, predictive scoring and automated testing help businesses continuously improve and prove value across every function.
Our AI consulting services
AI strategy consulting
Align objectives, identify high-value use cases, understand current readiness to apply AI and create a practical adoption roadmap.
Data and AI consultancy
Assess and prepare your data for accurate, reliable AI outcomes, with considerations as to how data is gathered, stored and optimised for AI – alongside how personal data, privacy and compliance should be factored in.
Solution design and prototyping
Build and test proof-of-concepts to validate ideas, refine models and design how AI can be deployed into existing systems and processes.
Why choose Salocin Group as your AI consultancy
We combine technical expertise with commercial insight, ensuring AI delivers measurable value across your organisation. With experience in machine learning, advanced analytics, modern data platforms and secure, cost-optimised cloud architectures, we’re not just another AI consulting company – we’re a partner in delivering sustainable growth.
Which version of AI will you get?
Jekyll, who elevates customer experiences, protects trust and learns responsibly?
Or Hyde, who undermines it invisibly, relentlessly and irreversibly?
Read our boardroom horror story, The Shadow Inside the Machine, to learn more.
Also available as an audiobook.
Is your organisation ready for AI transformation?
AI can unlock huge opportunities – but only if your organisation is prepared. Our AI readiness framework helps you assess your current position, identify gaps and ensure you have the right foundations in place for responsible AI adoption.
Further reading
Want to use AI but don’t know where to start?
A practical guide to getting AI right: cut through the hype, ask the right questions, avoid common pitfalls, and start confidently.
Which GenAI tool is best for you?
A clear, side-by-side look at generative AI tools, revealing which excel – and which fall short – for marketing, data science and software engineering.
Need help creating an organisational AI strategy?
In this webinar, our subject matter experts – Marc Dallimore, Alex Holt and Craig Carr – will guide you step-by-step through creating a clear and actionable AI strategy for your organisation.
Get in touch today
Interested in speaking to us? We’d love to hear from you.
